|
What is our future looking like? Can you give a
forecast of what to expect in the next 20 years? Do people and organizations today have the right values? Who decides what’s
right? Are we living sustainable life styles? Will your grand children enjoy this planet as much as you did? Well these questions
are not new and I certainly did not invent them. We all fully aware of them, the only question here is how important issues
of these nature get rated on our life style choice scale. Organizations today are being forced to ask themselves some of these
questions. Will their current business practices sustain them? For a year? 10? 50? 100?
Corporate Social Responsibility, what is it? Why is there so
much confusion between academic scholars and working professionals about what it is? I have been living in Belgium for the
past six months working at Johnson and Johnson’s CSR department for Europe and the Middle East as a Communication Fellow.
The purpose of my fellowship is to enable me have a better understanding of CSR.
|
|
Are you aware?
As a society we have seen a lot this past
Century, but for most young people, it’s been the late 90’s to mid 2000’s that has caused them to starting
questioning society. Are we responsible individuals? Do we live in responsible communities? Are the organizations in our neighborhood
and the ones that we work for, responsible? We have recently seen the fall of the dot.com industry boom, WorldCom, Enron,
Martha Stewart, and the list can go on. Forbes magazine has a list of Corporate Scandals dating from 2000 to 2002. And unsurprisingly list 22 major sandals in two years. You
would think the Forbes list was enough to caution people, but oh no, it still continues recently we have Hyundai chairman
indicted for embezzlement; Fannie Mae expected to pay large
fine. Making corporate scandals an ongoing headline topic for the media.
|
